CATEGORY EXPERIENCE RETAIL: Belk, Blockbuster Entertainment, Dillards, Federated Department Stores, GNC, Godiva, Lowe’s Home Improvement Warehouse, RadioShack FINANCIAL: ABN AMRO, Bank of America, Fifth Third Bank, GE Capital, HFC, Huntington National Bank, Invesco, Mellon, National City Bank, PNC Bank, Provident Bank, Southtrust HIGH TECH: Cognos, Digital Equipment Corporation, Harris Semiconductor, Synchrony, ZoomTown TELECOMMUNICATIONS: Aerial, AT&T Broadband, Cellular One, Cincinnati Bell, Comcast, US West INSURANCE: Anthem Blue Cross and Blue Shield, Nationwide Insurance NON-PROFIT: AARP, Council on Child Abuse, Junior Achievement, Mint Museum of Art, Ohio State University, Pittsburgh Symphony, Taft High School TRAVEL: Choice Hotels, Disney Vacation Club, RCI, TWA, US Air OTHER: Hearst, In-A-Flash, Mine Safety Appliances, Turner Networks, TXU, UPS, Westinghouse

The Huntington's commercial banking group eased their foot in the door with this brassy lead generation campaign. Just 450 CEOs and CFOs were targeted with the three-step series. Within 45 days of the campaign launch, over 400 appointments were scheduled (a 96.25% response rate) and over $200 million in "net new" loan volume was booked. This campaign also earned a SILVER DMA ECHO AWARD.

Digital and ANIXTER wanted to promote fiber-optic networking solutions to 50,000 network admininistrators. We chose to develop something other than a typical white paper offer. Our breakthrough pop-up piece dramatized the symptoms that angry end-users feel with a slow network. Over 10,000 ultra-warm leads were generated ... over 10,000 requests for an extra pop-up piece came in ... and a GOLD and a BEST-of-SHOW ADDY were earned.

CREDENTIALS LIFTLETTER, Cincinnati, OH Principal HARTE-HANKS DIRECT MARKETING, Jacksonville, FL VP Executive Creative Director BRC MARKETING, Centerville, OH VP Executive Creative Director HEINRICH, Denver, CO SVP Executive Creative Director SULLIVAN DIRECT, Cincinnati, OH EVP Creative Director CADMUS DIRECT, Charlotte, NC SVP Creative Director KETCHUM ADVERTISING, Pittsburgh, PA Creative Supervisor LEADSOURCE, Pittsburgh, PA VP Copy Chief