Benefit from my 20+ Years of Experience



This i-wireless self-mailer offered a discounted deal on a starter handset, a block of pre-paid cellular minutes, and a cool "i" backpack for buying. Bright colors, hip writing and a die-cut outline around the backpack image made this mailer appealing to youth while not offending parental screeners. Results remain proprietary.


The Mint Museum of Art's "Prelude to a Fair" campaign heightened awareness of American craft artwork, attracted 80 new museum members, and won an EVIE AWARD for the Most Creative Invitation from the Carolina's International Special Events Society.


Blockbuster's monthly direct mail campaigns were designed to motivate light, medium and heavy renters to increase their rental velocity. The work generated incremental video and game rentals, along with incrementals sales of new and previously viewed videos. Performance models determined who needed a compelling reason to visit, who would come anyway, and how rich an offer needed to be to change someone's behavior.


USAir wanted to brand, position, launch and sell blocks of Frequent Traveler Miles as incentives for businesses. Direct mail, advertising and statement inserts helped generate qualified leads and achieve profitability for the program within five months. The creative earned a SILVER ADRIAN AWARD from HSMAI.


Comcast Digital Cable's segmented acquisition campaign consisted of four distinctly different direct mail packages designed to align with the lifestage-driven program interests of Young & Mobiles, Families with Children (shown), Empty Nesters, Ethnic and Urban audiences. Results are proprietary but this work won a GOLD MARK AWARD for best direct mail creative at CTAM's 19th Annual Summit Conference.


Provident Bank's home equity credit line campaign positioned their product as an easy financial solution to meet a timely need. Advertising, direct mail and statement stuffers were developed around easily-modified templates, allowing for changes in rates, seasonality and borrowing motivations. In year-over-year comparisons, applications increased 54% and booked line volume increased 42%. This campaign earned a SILVER APEX AWARD from the Southern Ohio Direct Marketing Association.


Lowe's Manager's Select Gold program recognized the loyalty of Lowe's very best retail credit customers. In addition to "gold" plastic and special offers, the audience received a proprietary "how-to" newsletter three times a year. The program generated an incremental net profit three times greater than its cost. The newsletter won a SILVER CROWN AWARD from the IABC.


Cincinnati Bell's ZoomTown high-speed internet campaign focused on back-to-school messaging to attract late-adopting parents to properly equip their kids for success. Transit, outdoor, print, radio and targeted e-mails, coupled with a $1 trial offer, drove very qualified leads to Cincinnati Bell's call center and exceeded sales goals by 11%.


Disney Vacation Club (DVC) wanted to establish a consistent brand image for all member communications. A quilt theme allowed for the incorporation of familiar, yet unique, icons from each DVC property. The quilt theme was then executed across DVC letterhead, confirmation notices, calendars, stationery, collateral and the DVC "Sharing The Magic" referral program.


RadioShack's private label credit program was redefined from the ground up using a "retail first" perspective. The card's value proposition was enriched and the card relaunched via direct mail, in-store TV, point-of sale, collateral, advertising and associate training. Direct mail tests revealed $4.2 million in incremental sales vs. a no-mail control group.