Cincinnati Bell achieved a 478% lift over all previous efforts
to sell their three-product, $79/month service bundle. Household-specific variable laser copy and an easy-to-understand brochure
simplified the story and clearly communicated the relevance of this offer to each household. 100,000 pieces delivered 3,634
initial sales. Additional mailings yielded over 10,000 CCU accounts and tremendous recurring revenue. This campaign won a
GOLD APEX AWARD from The Southern Ohio DMA.
CINCINNATI BELL achieved a 478% lift
over all previous efforts to sell Complete Connections Universal (CCU), their three-product service bundle.
NATIONAL BANK'S business-to-business lead generation approach delivered a 96.25% response rate and over $200 million in new
booked loan volume.
LOWE'S Manager's Select Gold loyalty program engaged Lowe's top-tier credit customers with home
improvement news and ideas and generated over $2 million in incremental margin.
PROVIDENT BANK'S integrated home equity
campaign increased year-over-year application volume by 54% yielding a 42% increase in booked credit lines.
rebranding and relaunch of their private-label credit card included a direct mail test that yielded $4.2 million in incremental
sales over a no-mail control group.
ZOOMTOWN'S integrated Business DSL campaign helped them exceed annual sales and
revenue goals by $5 million.
CTAM GOLD MARK AT&T Telephony
CTAM GOLD MARK Comcast Segmented Acquisition
EVIE AWARD Mint Museum of Art Invitation
IABC GOLD CROWN
Lowes Track Record Newsletter
IABC SILVER CROWN Lowes Connection Newsletter
SODMA GOLD APEX Cincinnati Bell
SODMA SILVER APEX Provident Bank Home Equity
SODMA BRONZE APEX AT&T Broadband Newsletter
AAF BEST OF SHOW ADDY Digital/Anixter Lead Generation
AAF GOLD ADDY Digital/Anixter Lead Generation
GOLD ADDY AEG Westinghouse Invitation
BMA PROAD GOLD UPS Prepaid Shipping
BMA PROAD SILVER Cadmus Direct Self
DMA SILVER ECHO Huntington National Bank Lead Generation
HSMAI SILVER ADRIAN US Air VIP Miles
This elegant invitation to AEG Westinghouse Transportation
Systems' three-day golf invitational (their primary marketing expenditure) juxtaposed advancements in golf equipment and transportation
technology to draw a record number of qualified buyers from around the world. It won a GOLD ADDY and praise from Arnold Palmer,
the event's host.