Benefit from my 20+ Years of Experience
Awards / Results



Cincinnati Bell achieved a 478% lift over all previous efforts to sell their three-product, $79/month service bundle. Household-specific variable laser copy and an easy-to-understand brochure simplified the story and clearly communicated the relevance of this offer to each household. 100,000 pieces delivered 3,634 initial sales. Additional mailings yielded over 10,000 CCU accounts and tremendous recurring revenue. This campaign won a GOLD APEX AWARD from The Southern Ohio DMA.


CINCINNATI BELL achieved a 478% lift over all previous efforts to sell Complete Connections Universal (CCU), their three-product service bundle.

HUNTINGTON NATIONAL BANK'S business-to-business lead generation approach delivered a 96.25% response rate and over $200 million in new booked loan volume.

LOWE'S Manager's Select Gold loyalty program engaged Lowe's top-tier credit customers with home improvement news and ideas and generated over $2 million in incremental margin.

PROVIDENT BANK'S integrated home equity campaign increased year-over-year application volume by 54% yielding a 42% increase in booked credit lines.

RADIOSHACK'S rebranding and relaunch of their private-label credit card included a direct mail test that yielded $4.2 million in incremental sales over a no-mail control group.

ZOOMTOWN'S integrated Business DSL campaign helped them exceed annual sales and revenue goals by $5 million.


CTAM GOLD MARK – AT&T Telephony Acquisition
CTAM GOLD MARK – Comcast Segmented Acquisition
EVIE AWARD – Mint Museum of Art Invitation
IABC GOLD CROWN – Lowe’s Track Record Newsletter
IABC SILVER CROWN – Lowe’s Connection Newsletter
SODMA GOLD APEX – Cincinnati Bell CCU
SODMA SILVER APEX – Provident Bank Home Equity
SODMA BRONZE APEX – AT&T Broadband Newsletter


AAF BEST OF SHOW ADDY – Digital/Anixter Lead Generation
AAF GOLD ADDY – Digital/Anixter Lead Generation
AAF GOLD ADDY – AEG Westinghouse Invitation
BMA PROAD GOLD – UPS Prepaid Shipping
BMA PROAD SILVER – Cadmus Direct Self Promotion
DMA SILVER ECHO – Huntington National Bank Lead Generation


This elegant invitation to AEG Westinghouse Transportation Systems' three-day golf invitational (their primary marketing expenditure) juxtaposed advancements in golf equipment and transportation technology to draw a record number of qualified buyers from around the world. It won a GOLD ADDY and praise from Arnold Palmer, the event's host.